What the Hail?!

There is no denying the rise in Nicki Minaj’s popularity these past few years. Just as she stated in her verse in “Make Me Proud” featuring famous rap artist drake “I’m the realest deal, the best legal team so the deal is ill, its Mac, OPI, and a fragrance too” Translation for those that don’t speak Nicki, she is stating that she’s taking over every business venture she can. She has a deal with MAC (cosmetics), her own nail polishes with OPI, and is working on a fragrance and clothing line. That being said, it was smart for OPI to use Nicki Minaj in their advertisement and let her have her own line. According to the textbook Media and society written by O’shaughnessy & Stadler “the sports section hails the reader as male the social pages readers as female…” (pg 186) & “gender is central to identity, and gender socialization is one of the earliest process of interpellation” (185) That being said, OPI needs to know who they are targeting, and It is evident that OPI’s audience is majority teen girls. As mentioned earlier in my blog, I believe that media as powerful weapon such as a gun that’s in the wrong hands that could be triggered anytime. Media has made me become a victim and I’m ready to surrender to them. Media affects what people think, and what they believe, and after seeing this ad, I was ready to buy all the colours. In fact, I did go out and buy a few of these colours. Reason why Nicki has made it so far in this business because unlike most male rapper, she carries herself out so well as a strong and independent women. Most teens look up to her, so her having her own nail line, we want to wear what Nicki approves, that will help us feel more connected to her. Nicki is bold when it comes to fashion, and if she approves of something, you’re going to feel obligated to have it.  To go and show how much Nicki has on the world of media, she goes on and helps Pepsi advertised their product.

          Overall, I believe this advertisement by OPI is very successful to have a celeibrity like Nicki Minaj because just like myself, many girls went out and bought the product. Also, still today, Nicki Minaj has been very influential, that is why she went off and became an American Idol. This shows how much she can influence people.