After reading several of my peer’s blog, I remember
coming across these ad’s before. That said, it is evident that these ads have
done an amazing job in getting their message across. Why? Reason is if few of
the target audience find it to be memorable, then the person who created the advertisement
has accomplished their goal. What I do notice is the trend and pattern that my
peers have pointed out. The way media hails us is by grouping us, and they make
us feel or believe they are one of us and we are one of them. Not only that, I
noticed in most ad that tries to sell their product, it is very gender based,
they will more likely to lean to one, and try to make it appealing for that
gender.
In Shai-ann’s blog (http://shaiannrichards.wordpress.com/)
brought up the Justfab.com commercial. First few seconds of this video and it
is very clear who they are trying to appeal to. Shai-ann mentioned ``Even with
in the advertisement, we can see forms of socializations and society`s view o
gender roles. Gender plays a crucial role in who we are and what advertisements
appeal to us`` This commercial does a great job by interpellating /hailing
young women, for exactly what Shai-ann has mentioned in her blog. Looking
closely, we will noticed that man are hardly in these Justfab commercial,
making it evident who they are trying to target, and by adding the moaning to
the end, states that these shoes are very sexy and trendy. After teasing you,
they lure you in by adding that most shoes are starting at $39.00. As a girl,
we know that it is hard to find cheap shoes that are sexy. This commercial does the perfect job to
please women.
Aside from targeting women, men are just as an easy
target as we are. In Kalib`s blog (http://ihadatoughtimecomingupwithanameformyblog.wordpress.com/).
As mentioned earlier, I have stated that media makes us feel like we are one of
them, and they are one of us. Kalib wrote in his blog that the advertisement
addresses him as a hockey player, and interpellates him into the culture of
hockey. ``We see how they do this first of all in the language. It continuously
uses the word ``you``, not as in you specifically, but you as a group such as
hockey player or athletes or even just being a fan. Its attempting to make you
feel like Sidney Crosby and bring you into that culture of sports and
athletics. `` Also, the advertisement does a great job by linking Gatorade to
all time best player Sidney Crosby, it is clear the target audience are adolescence
boys that are into sports.
Lastly, my all-time favorite commercial is brought
up by Chloe (http://chloejocelyn.blogspot.ca/)
This advertisement does a great job by grouping us, and addressing their target
audience which is attracting my demographic. Chloe brought up ``..If I didn't identify as female, I
wouldn't find this ad so amusing and effective.`` For most of my
friends, I know that their period is the worst thing in their life, so the commercial
does an excellent job convincing women out that by using their product, you
will be doing yoga, and twirling. Whether is true for all women, most women are
willing to switch over in order to have a happy period as they try to present to
you.
Media
is a scary thing, that Im always surrendering myself to. Whether media is false
or real, we are always lured to what they sell to us.
